Survey

Most of us (myself included) don't like to take the time to fill out a survey.
However, since becoming a business owner I have found that I really like getting back the results of a survey so I'm trying to step up my commitment and fill them out when I come across one.

Surveys are a great way to get customer feedback without a potentially uncomfortable face to face dialogue.

For instance, a survey may ask if you are male or female.  It might be a bit awkward if a salesperson asked you that question...
Salesperson: "Excuse me.  Are you a male or female?"

Customer: "Pardon me?  You can't tell by looking at me.  I am never shopping here again."

Try this one...
Salesperson: "Do you like me?"

Customer: "Ummm...I dunno...no...maybe....I've got to go I can hear my husband calling me."

Or...
Salesperson: "Would you be in the 70-80 age range."
Customer: "What?! I'm only 55."

Some of the questions are just not pretty when posed face to face.  It's best to keep things anonymous,  polite, and offensive-free.

So if you don't mind, have time, and haven't already done so, fill out the Sole Obsession survey.  We'd love to hear from you.  See what you are thinking about the store.  And get to know what we can do to improve our service.  (Click here to access the survey.)

Thanks for helping out and saving us that embarrassing face to face survey moment.

Can you remember the last time you measured your feet?

Almost everyday I have customers that say they haven't had their feet measured in years.  Some even say they can't remember the last time.  As a shoe store owner I think this is so weird.  Isn't that the most basic and fundamental part of a shoe store?  To measure feet.  I think it may be slowly becoming a lost art.  Something that people are taking for granted.  But I think it is one of the first things that should happen at a shoe store.

Every day our feet carry the weight of our bodies + everything else that we lug around + endure the stress of the activities we participate in + support us as we exercise (I use the term "we" very loosely here) + age along with the rest of our body.  What all of this equals is strain, stress and CHANGE in our FOOT SHAPE and SIZE.  Wearing the wrong size of shoes can not only cause pain and problems but it can also mean that the arch is in the wrong place and therefore not accurately supporting the foot.

I often bring out shoes for customers that are confident of their shoe size.  During the shoe-trying-on process we end up measuring their feet and find out that:
a. their foot size has changed
b. their foot shape has changed (wide, narrow, etc)
c. that they have two very different feet (most people don't have two feet that measure the same)
d. that their arch length and their foot length are different

All of these points might mean that you are wearing the wrong size of shoe.  So get your foot measured the next time you are in a shoe store.  And ask the person helping you what each foot measures, what your arch length measures, and what shoes would fit your foot best.

As I always say, you only get one pair of feet so it's important to take care of them.  Go measure your feet!

Wednesday's are Special

  

Plaid Scarves ONLY $16

Clay Bracelets ONLY $5
Coin Purses ONLY $7.50

I have a little secret that I've been

meaning to share.  

We're expanding our inventory a bit.  

We've added some cute purses, wallets, scarves, bracelets, and other fun things. 

Come by sometime and take a peak at some of our new things. 

   

Striped Scarf ONLY $20

Check out the Namaste line.
We are carrying the Mini Clutch, the Wallet, the Buddy Case,
and the Monroe purse.  

The "Monroe Purse" ~ Keeping you organized and in style.
ONLY $75.00

The "Buddy Case" for all the little things that get lost in your purse.
ONLY $14.50

The "Mini Clutch" ~ Use with or without the shoulder strap: as a wallet or a purse.
ONLY $39.50

The "Wallet"
ONLY $39.50

This week we are featuring a few of our new accessories during the 
Wednesday's are Special sale.

• $5 OFF the "Buddy Case"
• $7 OFF the "Wallet" and the "Mini Clutch"
• $10 OFF the "Monroe" purse 

*Due to the large amount of items for sale today we are not offering the Paypal "Buy Now" option.  Feel free to call the store to make your purchase.  We can accept credit card payment over the phone and ship your purchase directly to you.  Happy Shopping!

Egads...I forgot

I completely forgot to update the Shoe of the Week page this morning.  Check it out because I have now.  This week's feature, the Sela by Dansko.  So comfortable and ready to wear all day, every day.

Sun, oh beautiful sun

Fashion is a funny business.  Even the best of the best don't bat 100% all the time.  You cannot always predict exactly what people will buy, what they will want, and what they will need.

I think the weather has a lot to do with this.  And that is why today I am relieved to see some sun.  There is nothing more frustrating in the shoe biz then a store full of sandals and having to turn on the heat because it's cold and rainy outside.  That makes for a very difficult sale.  The expression "Spring is just around the corner" can really only go so far.  The reality is, Spring has been holding out on me ever since I dogged on the ground hog's prediction only to be fooled by my own optimism.  But not anymore.  Today I see sun and only sun.  I love Mr. Sun.

So for all of you who have come in, browsed, and then said, "I think I'll come back when we have some sun."  Today is your day.  We have sun.  Yes, it may be a bit cool still but I think we're do for a sunny stretch.

(The above styles available at Sole Obsession Footwear.)

Wednesday's are Special

You won't find a deal like this anywhere but here.

The Born Funi for 42% off regular price.  

It's crazy, it's unheard of, and it's here at Sole Obsession.  

The Funi is perfect for weddings, summer parties, church, and everything in between.  Tell your friends, your neighbors, your aunts, cousins, and sisters because at this price, these won't last long.

Available in sizes 6-10 whole sizes only.  Black, Turquoise, and White.

Born Funi

Size 6 $55.10 Size 7 $55.10 Size 8 $55.10 Size 9 $55.10 Size 10 $55.10

Color choice

Regular Price $95.00.

Barefoot Day Winner

I posted on Barefoot day that if you came into the store barefoot, you'd be entered to win a $40 gift card to Sole Obsession Footwear.  I had 2 brave souls that came to see me shoe-less.  I was very proud of them.
These two brave ladies are...

Torey ~ my pedicurist and Jerrie ~ my barefoot day coffee companion

         

                                  

To pick the winners I used this great tool at classtools.net.

I put the names in three times and the best 2 out of 3 won...Drum Roll please.....

The winner is Torey!

Congratulations Torey.  You can stop by anytime and pick up your $40 gift card.

Torey did my nails for Barefoot Day, and she did an awesome job.  Here's some shots of Torey in action.  If you are looking for someone to do your toes, give her a call.  She's the best in town!  

Torey works at Mane Styles on Front Street and 3rd.  You can make an appointment by calling (360) 318-8867.

(Photos of Torey courtesy of the Snapsisters.  Photo of Jerrie courtesy of moi.  The photography skills obviously vary slightly.  Sorry Jerrie.)

(To Jerrie:  I'm sorry you didn't win.  I still hold a special place in my heart for you.  Thank you for joining me on Barefoot Day so I didn't feel like a total weirdo.)