Wednesday, July 28, 2010

Moving update

Well, the move is progressing, albeit slowly.  I feel like I have so much to do but I can't really start until the walls are painted, flooring is installed, and all that fun stuff.

For now, I walk the perimeter of the store and dream.
I layout the floor plan in my mind, draw it on paper, scribble it out and start over.  I'm still waiting for the epiphany to happen...any time now.  Any Time!


My biggest dilemma...FLOORING!  Laminate, carpet, a mix of both?  I don't know.  If $ was not object that would be a different story.
But alas, it is.  Bummer!

What do you think?

Monday, July 26, 2010

Shoe of the Week

The hot weather is here to stay and its finally sandal season! Come in and celebrate with a sale on all of our sandals!

This week every sandal in the store is on sale...
Buy one pair, get one pair 30% off!
Take your pick from Merrels, Keens, Clarks, Borns and many more.
Come in and check them out!

Here are just a few styles....
Privo 'Tardeen'
$74.00
As Second Pair $51.80


Born 'Laja'
$85.00
As Second Pair $59.50

Clarks 'Salon Bliss'
$40
As Second Pair $28!

Thursday, July 22, 2010

Raspberries come and go

...but Sole Obsession will last forever.
We survived another Raspberry Festival.  It was busy, fun, entertaining...and did I mention busy?
Thanks to all of you who showed up to say "hi".  I love seeing friendly faces throughout the day.

Here's some pics of our booth.  You will have to stop by next year if you missed us this time around.




If you came out and joined the festivities you should check out the pictures captured by the Lynden Tribune photographers.  They post all their pictures and you can even purchase them online.  Its a pretty cool set up.  Check it out at the lyndentribune.com in their Photo Gallery section.  (or click here.)

Monday, July 19, 2010

Shoe of the Week

Welcome once again to "Shoe of the Week"!
We hope you will enjoy this week's selection of quality shoes and great prices.

This week...all week...we are featuring the
Keen Newport and the Keen Venice ON SALE!

These great summer water sandals are the perfect fit.

Keep your outdoor interests well-rounded with the Newport or Venice H2 sport sandal from KEEN. Providing exceptional traction on mixed terrain, this performance sandal includes an open strapping system for outstanding ventilation. A streamlined, grippy outsole features multi-directional lugs with razor siping for exceptional traction control on beaches to boardwalks. (commentary courtesy of Keen)


Colors Available:


Women's Venice Navy

Women's Venice Black/Gargoyle

Women's Venice Black Olive/Surf Spray

Women's Venice Dark Earth/Caribbean Sea
Men's Newport Leather Bison




Men's Newport H2 Black


Regular Price $95.00
Sale Price $80.75
Check them out all week long at Sole Obsession Footwear - 105 3rd St. in Lynden.

(Sale applies to in stock merchandise only. Not valid with other coupons.)




(No PayPal option this week due to the large selection of styles and colors.  Sorry for any inconvenience. Please call the store to purchase by phone  (360)392-8659.)

Thursday, July 15, 2010

Raspberries, Ice Cream, and Festivals OH MY!

Its Raspberry Festival time.  One of my all time favorite Lynden traditions.

The Raspberry Festival is such a cool way to celebrate our unique town and the landscape that provides us with decadent berries all summer long.  MMMMMM!

Get out this weekend and come join in the fun!  There are great events all weekend long for the whole family.

Here's the list of events you won't want to miss!

click image for larger view

Find this info sheet and more at the Lynden Chamber of Commerce website www.lynden.org.

Plus...all weekend long Sole Obsession Footwear will be having great sales at the 3rd store and our booth downtown at 6th & Front.


  • Smartwool socks ~ Buy 3, Get 1 FREE
  • Buy 1 Pair of Sandals and Get a 2nd Pair 30% OFF
  • Chaco sandals 20% OFF
  • and more....

HOPE TO SEE YOU AROUND TOWN ENJOYING OUR BEAUTIFUL WEATHER AND 
OUR WONDERFUL TOWN!

Shop Local and Support YOUR Community!

Wednesday, July 14, 2010

The instability craze

Most of you have heard of MBT, Sketcher's Shape Ups or Reebok's Easytone.
But what's really behind all the marketing?  Are they as good as their claim.
I have mixed feelings.  I can't speak from a user standpoint because I have never worn them.  I know people who have and I have heard a variety of responses.  I also read a lot of articles regarding this new instability footwear craze.




Here are some of my thoughts:

* A rocking sole can have a positive effect for those who have arthritis in their toes and cannot flex the toe joints freely.

* A rocking sole can also take pressure off of sore knees.  The rocking sole of the shoe acts as a propellent rather than depending on the knees to keep a forward momentum.  (Dansko's Professional Clog offers this type of rocking bottom in a stable shoe)

* Can a shoe really tone and help with weight loss?  I think that is left to the user.  If by buying new shoes you get out and move more, then you will see positive fitness results.  As to the unique benefits from the shoes themselves...I'm not buying it.  Nothing can make you tone up and lose weight except good ol' fashion exercise.

* An instability shoe is good for certain types of exercise but not all.  They should be used in conjunction with other shoes in your fitness program.  These types of shoes are not recommended for running and really are highly recommended for use on even terrain.  Typically these are not for the off-road exercise enthusiasts.

* If you tend to be unstable on your feet, roll your ankles often, or have any other balance issues I would heed a strong warning before setting out to buy an instability shoe like Shape Ups.  There have been numerous reports of people tripping, falling, and even breaking their ankle in these types of shoes.

* If you pronate (your arch collapses and rolls inward) you are best to wear something with a lot more support and a more stable sole.   Even with an orthotic inside, the nature of these shoes cause your foot to roll freely which will exacerbate your foots natural biomechanics and increase that tendency for pronation.

Check out this article from the Lexington Herald-Leader.  It offers feedback on the different brands and further information about these types of shoes.

Posted on Tue, Jul. 13, 2010
Rocker my sole in the latest craze: 'instability shoes'
By Julie Deardorff Chicago Tribune
Stability used to be a good thing in a shoe. But the current "fitness" footwear craze takes the opposite approach: By subtly throwing your body off balance, these shoes supposedly help you lose weight and sculpt muscles.
The secret is the shoe's unstable sole. To keep your footing, your body supposedly recruits and strengthens smaller, little-used muscles around the ankle joint. Shoe companies say the increase in muscle activity can lead to more calories burned, improved posture and toned leg muscles.
Yet unstable or rocker-bottom shoes have been used for years as therapeutic footwear, and there's little evidence they provide benefits that the manufacturers claim, said Swedish researcher Nerrolyn Ramstrand, who has studied whether instability shoes can improve balance.
Experts emphasize that it's the squats and lunges — not the shoes — that will revolutionize America's glutes; the health claims amount to hype and clever marketing. Toning, for example, has no standard definition so it can't be measured, said Benno Nigg, director of the University of Calgary's Human Performance Laboratory, which has performed paid studies for shoe companies.
Moreover, shoes with an unstable base might be inappropriate for those who have poor balance to begin with, said Ramstrand. Because of the instability, wearers are discouraged from running or jumping in some of the brands.
Still, some published studies show that unstable shoes do change your body's kinetic patterns and can help reduce knee pain from osteoarthritis. Unstable MBT sandals can reduce moderate lower back pain in golfers, according to one of Nigg's studies, published last year in the Clinical Journal of Sports Medicine.
Shoes "used to just be for protection and fashion," said Nigg, who wears MBTs to help improve his skiing. "Now they're training devices that do something to the body's system."
When I tested five pairs of instability shoes — two pairs of walking shoes, one pair of running shoes and two pairs of sandals — I found they all did one thing: increased mindfulness. Walking felt different, and the shoes made me want to do more of it.
Although some brands can be pricey and most claims are inflated, any shoe that inspires more exercise is worth a try. Here's a closer look at each shoe we tried:
MBT Fora Silver ($245, www.mbt.com)
About the shoe: Dramatically curved rocker-bottom sole simulates walking barefoot on sand and engages core muscles. MBT, which stands for Masai Barefoot Technology, pioneered "natural instability." MBT shoes are the most researched; at least nine of the 39 studies have been published in peer-reviewed journals.
What we found: Walking in MBTs feels more like pushing off a rolling pin than shifting sand. Great for those who are on their feet all day; even yoga instructors are raving about them. If you have stability problems, try them in a safe place. Expensive and therapeutic-looking, but the best of the shoes we tried for serious instability. Not recommended for running.
Skechers Shape-ups XF: Extended Fitness for Women ($110, www.skechers.com)
About the shoe: Rocker-bottom curved sole simulates walking on soft sand. They come with an instructional DVD (start by walking in them 25 to 45 minutes a day) and a few exercises, which also can be done in traditional cushioned shoes.
Back to web version
Wednesday, Jul 14, 2010
http://www.kentucky.com/2010/07/13/v-print/1346838/rocker-my-sole-in-the-latest-craze.html Page 1 of 2Rocker my sole in the latest craze: 'instability shoes' - Health - Kentucky.com 7/14/10 7:34 AM
What we found: Super-comfy and, unlike with the other brands, I was not embarrassed to wear these in public. The rocker bottom feels less curved than MBT; after a while they start to feel normal, which might diminish the effect. Priced in line with regular running shoes.
Reebok's RunTone ($100, www.reebok.com)
About the shoe: No visible rocker sole. Instead, "eight balance pods with moving air are built into the sole to increase energy absorption with every step," said John Lynch, head of U.S. marketing and merchandising for Reebok. "The effects are similar to running on a soft, sandy beach."
What we found: Springy, versatile, comfortable shoe that doesn't look like a "fitness" shoe. Will not throw you wildly off stride. Reebok's similar EasyTone, designed for walkers, features more instability than the RunTone. I used them for running, walking and strength training; simply wearing these made me want to work out more.
Trim treads ($39.99, trimtreads.com)
About the shoe: The severe cut of the shoe forces you to step on the ball of your foot, which might engage muscles in your legs, buttocks and core. The company says the shoes are similar to a combination workout on a bosu/balance board and a step machine.
What we found: Impossible to walk in. But if you can survive 30 minutes, your calves might hurt. Though designed by an OB-GYN to improve circulation in pregnant women, they take instability to a new level — which might not be what you want, especially if you're pregnant. Do not drive in these shoes or wear them in a wet area. Ugly, but a good way to get attention.
Fitflop Walkstar sandal ($49.95, fitflop.com)
About the shoe: The middle of the shoe contains what the company calls "muscle-loading micro wobbleboard midsole technology" to engage your muscles for a longer period as you walk. But there's no rigorous evidence showing they tone any better than other shoes or sandals.
What we found: Cushy and sporty, but I found them difficult to walk in. In fact, podiatrist Megan Leahy warns that "all flip-flops can exacerbate foot problems due to contractures of foot and toe muscles during gait in a subconscious attempt to keep the shoe on."
© 2010 Kentucky.com and wire service sources. All Rights Reserved. http://www.kentucky.com


So that's my take on the concept.  What is your experience?

Tuesday, July 13, 2010

The Cat is Out of the Bag

Yes, the rumors are true.  Wait...one rumor is true...
Sole Obsession Footwear is moving. 
(Anything else you've heard is false advertising.)


This August we will be setting up our new digs at the
Fairway Center right next The Woods Coffee.
(1758 Front St., Suite 103)





We don't have an official Grand Opening date just yet but keep checking the blog.  I'll keep you posted as we know more.

Until then the 3rd Street store is OPEN for business so come on by.  We have LOTS of great sandals, scarves, t-shirts, purses, wallets, socks, and so much more in stock.

Also look for us at the Raspberry Festival this weekend.  We will have a booth downtown.
Hope to see you there.



Monday, July 12, 2010

Shoe of the Week

Today's shoe of the week comes from Sofft Shoes.  


Welcome to the world of Söfft, a place where European design meets modern comfort.

Since 1927, Söfft Shoe Company® has been dedicated to offering women fine, handmade footwear that are both comfortable and stylish. Today, Söfft is Redefining Comfort® by pioneering a new category of footwear — Fashion Comfort. By combining state-of-the-art comfort features with forward styling that women truly love to wear, Söfft is giving women what they always desired from their footwear — everything.

Söfft's unique approach is carried through masterfully in a versatile collection of tailored pumps, vibrant sandals and sophisticated boots. No matter the occasion, there is something for every woman in the Söfft Collection.
The Anita in black and bronze patent.
A stylish slide with unique brushed metal and stone accents.

  • Sleek leather covered wedge
  • Leather-lined footbed
  • Heel height: 2 1/4 inches
  • Offered in shimmering patent leathers
  • Artistically coordinated stone embellishments

Sale Price ONLY $74.00 all week long.
Regularly $98.00




Stop in TODAY or Buy it Online!

Sunday, July 11, 2010

Woah Nelly!


Today I'm giving running a 2 thumbs up!
I did it!  Tonight I ran the entire 10K....I cannot even believe it.  My race is not for another month so I have a lot more training to do, but I actually did it!  Wow!

I can't say that I enjoyed it.  Tolerated and endured is more accurate.  But I'm definitely giving a 2 thumbs up to the accomplishment.

2 things that I am thankful for this evening:

1) A lyingly, patient husband ~ without the Drill Sergeant I would have never persevered this long and I would have never believed I could run this far.  He has been running slowly beside me each step of the way and is sooo encouraging.  I will forgive him later for lying to me tonight and telling me we were going on a 4 mile run.  Towards the end of the run he nonchalantly suggests we run to the stop sign and back and then I would have made it 5 miles.  I begrudgingly agreed.  About half way home I see a smirk appear across his face and he admits, "I kinda lied.  You actually just ran 10K."  I would never have agreed had he told me so I guess it was for the best.

2)  I'm so thankful for a FLAT town.  No hills have made this accomplishment a lot easier.  I hope the race is as flat as they say it is.  Otherwise I'm in big trouble.  Right now I think the incline up Bender is a hill.

So there you have it.  If I can do it, anyone of you can too.  Anyone joining me August 14th?

Friday, July 9, 2010

Fall is already arriving

With the weather taking so long to cooperate it seems strange to even mention Fall.
We are just getting started with Summer.
But the fashion world doesn't pause for the weather. Alas, the rumor is true...we are starting to get Fall shipments already. I am definitely not ready but it is kinda fun to unpack boxes.

Here's some pics of what has shown up this week:
A cute ballet flat with support?  What a concept?
'Sincerity' by Hush Puppies

Keen's new take on the Mary Jane.  This time without the signature toe-bumper.
Could it be an evolution of the brand?

'Clifton' by Keen in Shitake

'Clifton' by Keen in black








Versatility, comfort and style.  A working girl's perfect shoe.
Available in Black, Brown and Grey

'Majestic' by Hush Puppies

The perfect boot for our wonderful Northwest weather.
Looks like a loafer under dress pants but will keep you dry on 

the few rainy days we have. {note the sarcasm}
'Ducal' by Hush Puppies in black
'Ducal' by Hush Puppies in brown.